PURPOSE Descriptive links help readers understand where a link goes without needing surrounding text. GOOD LINK TEXT Use text that describes the destination or action, such as 'Download the expense form' or 'View the project timeline.' AVOID Avoid vague links like 'click here,' 'read more,' or long raw URLs when better text is available. WHY IT MATTERS Screen reader users may navigate by links alone. BEST PRACTICE Make each link meaningful out of context.